15 Ways to Promote Your Website

Once you have a website online and Google has successfully found and indexed it then it’s time to start promoting your site. Promoting your website could be considered a branch within SEO (Search Engine Optimisation), hence there are many other important factors that should be considered in addition to the ideas described in this article.

Some of the benefits of promoting your website include:

o Finding potential new business
o Ensuring existing customers can find your online information
o Maintaining a professional appearance
o Ensuring your competition doesn’t have an advantage over you

Here’s a list of things you can do to help promote your website.

1. Take advantage of existing paperwork and other items that you distribute anyway. That means if you regularly distribute any of the following: invoices, business cards, packing slips, compliment slips, brochures, fliers, calendars, promotional clothing, packaging, emails (in the signature), or business letters, then you should include your web address in all these places. If you are going to send it or give it away anyway, you may as well give yourself some free advertising. Who knows who’ll see it. A good rule of thumb is “more means more” – the more places you advertise your website, the more people will visit.

2. Take advantage of existing advertising. If you already have any newspaper ads, or Golden Pages / Yellow Pages ads, then make sure they include your web address. (Note: make sure the link to your website is functional – misspellings can easily occur so the only sure way to be sure it works is to test it!)

3. Are you a member of a professional association? Many professional associations advertise their members, and if yours does make sure your website is listed. The great thing about professional associations is that they often have some valuable PR (Page Rank – a Google ranking factor which relates to the number and quality of links pointing to a website). Your website may be able to inherit some valuable PR by getting a link from such sites.

4. Online Directories. There are virtually endless amounts of online directories that allow you to advertise for free. Google uses the Open Directory (DMOZ) for generating the information contained in some search results, so if you can get your website listed here it’s potentially beneficial. (Note: DMOZ is notoriously difficult to be listed in because all submitted sites are viewed by editors prior to being listed to ensure they meet certain criteria. This criteria is liberal at best in describing what is being looked for, so it’s difficult know exactly what constitutes a worthy site. It’s free to submit however, so there’s nothing to lose by submitting your site, even if it’s not included). If you do a search for “Free Online Directory” you’ll find there are plenty more directories to list your website.

5. Classified ads. Classified ads are often free and heavily viewed. Again just search for “online classified ads” and you should get loads of places to list your site.

6. Local business listings. Many towns keep lists of local businesses, and your business may already be listed. Make sure there is a link to your website within the listing.

7. Do you have a social networking account (Facebook, Twitter, Linked In, etc)? Make sure it contains a link to your website. Did you know you can create a company account on many of these sites? These sites will soon be (and may already be) crawlable by search engines and information you post there could be included in search results. These sites can also be helpful to keep a friendly dialogue open between you and your customers by giving them an informal means to communicate with you and your business. If your target audience is younger than 30 you should definitely embrace the social media website.

8. Start a blog. If you know something that you think would interest people then write about it in a blog (making sure to include a link to your website if the blog is not on your website). There are numerous free blogging platforms such as Blogger.

9. Upload a video to YouTube. Google now includes videos, images, maps and news in search results along with regular website results, and studies have shown that viewers are drawn to visual results (videos and images) before standard search results. If you can video some aspect of your business that may be interesting to people (how-to videos are great, and humorous videos are popular), then upload it to YouTube and include some relevant keywords in the video description, and of course a link to your website!

10. Are you active in any online forums or groups? If you create a profile for yourself you can often add a link to your website so that the link shows any time you post a comment. Comment spam is generally frowned upon so make sure you have some intelligent input before leaving loads of spammy comments on forums.

11. Add a Google Maps listing. Quite often the top search result in Google will be a map showing local business listings, so this is a great way to get your business right at the top of page 1 in Google. While there are no clear instructions for how Google determines which businesses to list in the map that it shows in the search results, including relevant keywords in the business description and category seems to help.

12. Pay Google to advertise. AdWords allows you to specify a daily budget for advertising, and this may work really well if you are selling something on your site.

13. Press Releases. Press releases are picked up by news services and can potentially drive a lot of traffic to your website. If you have a new product or service that you’d like people to know about then this is potentially a great way to tell people about it.

14. Do you have friends or business associates that can include a link to your website? If you have a trusted customer, supplier, or perhaps a company that offers the same service in a different geographical region then agree to advertise each others website.

15. Determine which searches you’d like to show up for and see what’s presently showing up. You may find some unexpected places that you can advertise in as well – e.g. it’s not unusual to find free directory listings in the search results.

Promoting your website is just a link in the Search Engine Optimization chain. Be sure to consider all aspects of SEO in order to get great performance from your website.

Affiliate Marketing Versus Internet Marketing

The internet has become the most popular means of communication. It enables connections between people from the most remote corners of the world. The internet develops more and more with every year. The internet marketing and the affiliate marketing appeared as an internet development.

Internet marketing is one of the many services provided by the internet. It is a selling buying business, above the average of its kind in magnitude. Entrepreneurial individuals leave their office places of work in favor of a personal business in the privacy of their homes. These businesses can sell anything to internet users, starting from clothes and jewelry and finishing with houses and cars. In order to work, these internet marketing businesses use elaborate websites.

The website is the mirror of the business. It presents the items, details about them, information regarding delivery conditions, payment methods and refunds.

The more attracting and informative a website, the more effective it is. As for the traffic rate, the more visitors, the higher. The businesses depend on their traffic rates. One method to increase it is the use of keywords. Numerous search engines provide the internet users links to the best websites. In order to receive a high placement in these search engines, a good keyword is required. This is the place where the affiliate marketing companies appear on stage.

The affiliate marketing also appeared as an effect of the internet development. It is another very profitable business, living on the back of internet marketing businesses. These affiliate marketing companies, unlike the internet marketing ones, only provide services. Their services are designed to improve an internet marketing business. Always informed about the latest technologies, methods and strategies, these companies basically create the proper keyword for a website.

The keyword is created according to the business’s profile, the target of customers and last but not least, the competition. However, it is not the only service at the disposal of the internet marketing companies. Affiliate marketers also do research, they find out which the best offers are, what new competitors appeared and the newest items in the domain of the internet marketer they are working for.

The conclusion is that the internet marketing companies don’t work against affiliate marketing companies. They work for each other. The relationship between them is semi parasitic. They live for each other and through each other.

The methods of payment for affiliate companies are different. Some contracts are signed per click. That is, with every new click brought to the internet marketing website, the affiliate marketer receives a sum of money. Other contracts are signed per performance; for every new customer, the affiliate marketer receives a sum of money.

Competition is fierce in the online environment. If you are an entrepreneur of marketing on the internet, do not hesitate to use the services of an affiliate marketer. If you run an affiliate marketing business, make sure that you provide the best service available, by being always informed and with one step forward ahead the others.

Good luck at making money!

How to Succeed Running a Small Home Based Business

Almost everyone who attempts to run a small home based business ultimately fails in the long run. In fact, only three percent of the people who make this attempt actually succeed. The reasons for this vary but a majority of failures result strictly because of the lack of work they put in. To run a successful home business you must learn, apply, and adapt to changes.The first thing that you must do is get rid of the notion that the Internet is your winning lottery ticket and all you have to do is cash it in. Once you understand that making money on the Internet running a small home based business is a real job like any other, than you can start applying yourself and making progress towards quitting that day job and working strictly from home. If that is your goal, focus intensely on what you need to learn to get to that position.The Internet is a vast information highway. You can literally find out just about anything you want to know simply by using the search bar of your favorite search engine. There are also thousands of people who are willing to help with any questions you may have. You need to use all the Internet has to offer when first starting up a business.Once you are convinced you have learned enough to get your business going, you should start applying the procedures and processes needed. The application process of a home based business is tedious and you will be writing a lot. Set up a daily plan of things that you need to do and stick to that plan NO MATTER WHAT. Your desire to succeed with your small home based business and your focus on the end goal should be all the motivation you need to keep to your daily activities.The Internet and the way it operates is constantly changing. It is important for you and your business to adapt to these changes and make the appropriate adjustments. This will require you to keep active in home based business forums and it will also require you to track all of your marketing expenditures to see precisely what is working and what is not.Running a small home based business is much like running a brick and mortar business. The effort and care you put into your business will show in the income you receive from it. Regardless of the low percentage of people making money from the Internet, there are people that are making it happen and so can you.

Are Christian Home Based Business Opportunities Better?

Are Christian home based business opportunities better than the other work at home offers on the internet? Well, they should be, but you cannot throw your common sense out the window just because someone puts the word ‘Christian’ in their ad. You still need to research every work at home opportunities to see if it is legitimate and to see if it is right for you.One thing you may find with a Christian centered organization that you might not find with other business plans is a strong mentoring system and a true desire on the part of people already in the business to see you succeed. Building a business is not all technique – which just as many Christian programs as mainstream ones seem to claim is failure proof – and having the right product. There will be many times in starting any business opportunities when a word of encouragement or a bit of advice will be very welcome. Not everyone is comfortable with selling a product, and there are opportunities online that do not involve getting someone to buy something.For example, you can work for a christian organization that seeks to place foreign exchange students with private families in the United States for a school year. The goal of the company is to expose students from other countries to the foundational principles of the nation as well as to the modern culture. You earn a commission for a successful placement. However, sales make the economy go round, and sales is where the big money is. There are many products out there that you can represent to others with a clear conscience, knowing that the product is as represented and that the company will manufacture it and deliver it as promised. Since you will be looking for customers mainly among your family (including your church family) and friends, at least at first, you need to find a product you truly believe in.Those who succeed in christian home based business opportunities projects have dedication and self discipline, and a certain amount of ruthlessness. Not everyone who tries a home based business will succeed. If you have a product you believe in and do everything you can to be sure that a new recruit understands the program, with its risks and its potential, then you must turn them loose to rise or fall. This does not mean that you do not try to help, but it does mean that you are not discouraged if only twenty percent of your down line succeeds. Some people do not like this fact of building a business, so think about it ahead of time before you sign up yourself.Sometimes you can find a program that allows you to do something you enjoy anyway, like making jewelry, for instance. Companies that sell you supplies will also often buy the finished items from you, but will encourage you to retail them yourself to make ‘even more profit’. This means that relying on the company to buy your work back will not make a very good return. If you have an outlet for your merchandise, well and good, but otherwise you must get enough satisfaction out of the process to make it worthwhile even if you make a small return.Companies with a track record that extends over several years are safer than new ones, so you don’t want to worry too much about a ‘ground floor opportunity’. True Christian home based business opportunities will NOT be a scam where the top person is planning to take the proceeds and run, at least. With care, you have a fair chance of finding work you can be proud of with a Christian outfit.

The Myth of Willpower – Why You’ll Never Build Your Home-Based-Business Without the Proper Structure

Now more than ever, people should consider starting a home-based-business. Let’s face it, the job market is uncertain, the stock market is uncertain and the housing market is uncertain. But we as individuals can control ourselves and thus have some certainty that with hard work and the right structures, ANYONE of us can run a successful home business.In the past the problem with most home-business models was that they were based on fluff or emotion. This was most prevalent in the old school MLM model where people were encouraged to come up with the most compelling and meaningful “why” to help them build their businesses. It doesn’t matter how badly you need the money or the success or how many hard times you’ve been through, your “why” will not do it alone.All sorts of people set goals for themselves and forget they need structures in place to support these goals. As many Network Marketers can attest to after months or maybe years of failure, success through will power or your “why” alone is a myth.Structures support us in achieving goals in every facet of our lives. However, with a home-based-business these structures are even more important because no one will do the work for you, nor nag you to get it done.Will power like most emotions is dynamic and changes. You can have a strong desire and great will power for a while and then maybe it wanes. Good structures are always there whether you are feeling focused and determined or exhausted and burned out.So imagine you’d like to build a successful home business. Sure you probably have a great “why”. You may want to spend more time with your family, bring in additional income; maybe you just lost your job etc. etc. Will that “why” really build the business for you? Or, do you think you may need some structures in place to support you?Structures in your business reflect structures in your lifeA structure keeps ideas, procedures and elements together in place over time. When things are in their right place we say things are running smoothly. There are visible and invisible structures in life that support our beliefs; the way we run our business, how we maintain relationships etc. Essentially structures are what support us to reach our goals and manage our commitments.For example, if deep down inside you feel like you are not worthy (of love, success, money, anything) you might have structures in your business that help you support this belief such as no real plan, no support, a false sense that you can become successful by not doing anything and on and on. Procrastination is a certainly a structure that would back up feeling not worthy. On the other hand, a person who deep down inside feels worthy of success and love may create a structure such as a time calendar to make sure he or she is working hard and finding time for play too. This will also back up the feelings of worthiness by keeping him or her focused and thus more successful.Empowering Structures Make All The Difference :Key Structures Every Successful Home-Based-Business Owner Must Have!Because structures support our progress and goal setting no matter what our emotional state may be, empowering structures make all the difference. If you create structures that reflect your spirit of abundance and the fact that you love yourself and feel worthy of success, you will see results in your business.Remember, structures are not necessarily tangible things you see like scaffolding around a building. Of course they can be, but sometimes they are hidden from plain site.Here are three tangible structures that EVERY home-based-business owner needs in place for success:1- Time Calendar Promotes Consistency
A time calendar is a GREAT structure for your home-based-business as it lets you create your days around what you have to do to be successful and what you want or need to do for YOU. (Remember, one of the perks to working from home is supposed to be more time for you and your family.)I recommend taking a few minutes out of each Sunday night to look at the week ahead. Be reasonable about your responsibilities to your business, your family, your other job etc. and create your blocks of time to reflect these.The most important function of your time calendar is to create consistency in your efforts. Make sure that you are actually working on learning and growing your business during the hours you set aside. Cleaning your desk, emailing friends and online shopping does not count! You may even decide to schedule time for that. Again, make this work for YOU and you are more likely to stick to your plan.Here is an example of a time calendar I created with a client who is a stay-at-home mom: 6-7 AM exercise, 7:30-8:45AM is for the kids (getting them up, dressed, fed and off to school or activities) but 9-12 is for studying and implementing home-based-business marketing. 12-12:30 is “her” time for lunch or surfing the net and 1-2:30 she creates content and continues practicing what she is learning. The kids are home at 3pm and it’s family time.OK obviously this is an example that doesn’t fit for everyone. However, it’s a way to demonstrate how valuable the time calendar can be in helping you stay focused and consistent. Once your business is really booming you may have to re-evaluate how many hours a day you work. You may be working too much and sacrificing exercise, family and other commitments. You may be working too little and just at a plateau. The point is you can revisit this each and every week and remember consistency is key!2- Marketing Budget
You wouldn’t start any other business without a budget for your marketing and advertising needs so why start a home business without one? The fact of the matter is that you need a strategy and a budget to implement the marketing techniques you will need for success.You don’t have to spend a fortune but you will need to set aside a consistent amount of money each month. This is for things such as your autoresponder, placing ads in ezines, Pay-Per-Click, marketing trainings and newsletter subscriptions. This does NOT cover the cost of your Internet or phone service and other basic business necessities.As you move forward and begin earning money for your home business you may want to increase your marketing budget. Make sure you are constantly replenishing this budget so you can continue to reach out to your target audience.Again, don’t feel like you have to go out and spend a fortune in the beginning. I recommend $50 per month starting out simply for marketing. If that sounds too high, whatever you can consistently set aside each month should help you get started.
Keep in mind that with the rise of social media (Twitter, Facebook, Digg, You Tube) you don’t need to have a huge marketing budget to reach your prospects. However, this doesn’t mean you don’t need a budget at all.3- Mentors & A Support System
It can be scary starting a home business or taking an existing business online. There is so much to learn and so many places to lose money. Just like any other business, you will not be successful without a bit of teamwork and collaboration.Mentors are incredibly important as you develop and grow as a professional. It can seem overwhelming when you are starting out and it can be hard to know whom to trust. Just like your marketing budget, you don’t need to spend a ton of money in the beginning. I recommend signing up for some FREE newsletters and training courses to figure out what parts of your business you want to focus on starting out. Get a basic grasp on the ways in which to make money from home and how you want to market yourself. Of course you will want to research and develop your unique angle during this time so you can focus on the mentors that speak to you.Once you have found your mentors (at this stage of your business- remember they may change) I recommend working closely with them to learn as much as you can. There are newsletters, conference calls and training programs out there that deliver! And, there are some that are not so great. Trust your instincts and make sure you are implementing what you are learning so you can be sure you are on the right track.With the right structures EVERYONE can have a successful home-based-business.In the beginning, leaving the rat race and starting a home-based-business can seem scary. And, it is. It’s a huge step but one that when done correctly, will be the best step of your life. The right structures are very important. As I mention above, our structures reflect our emotions and our deep-seated beliefs. Take some time to reflect on the structures in your life and how they reinforce positive or negative beliefs that you may have. Remember structures are not always tangible and like the example above something as silly as procrastination may be a structure that reinforces self-doubt or fear of success.And, don’t be afraid to ask for help. There are many of us out there who have valuable information to share.

It’s All About the Funnel, The Marketing Funnel That Is

Funnels Aren’t Just for Kitchens and Garages Anymore Just like so many other things in our world the word Funnel has a whole new meaning that none of us could conceive of when we were kids or even as recent as say, 20 years ago. Funnels were initially intended to take a large amount of product and direct it into a smaller opening.

The funnels that we all have come to know and love ( OK, well maybe not literally love) are the ones that we watched our Mom’s use for canning fruits and veggies or getting 5 lbs of Sugar or Flour into a canister or container without spilling it all over the countertop. They are also the ones that we watched our Dad’s use to put oil or antifreeze into the car, again, to keep from spilling it all over the engine.

If you were to go into a big box store, you would find funnels in every conceivable color and size you could possibly imagine. I am willing to bet that your house probably has one or two of them hiding in a cupboard or shelf. But as useful as the funnel is in our everyday kitchen or garage, that is not the kind funnel that is the real subject of this article. I’ll bet you were just thinking “Why would anyone write an article to talk about funnels for heaven’s sake? “, weren’t you? Honestly, I can’t even answer that myself so let’s talk about the funnel that is the subject of this article.

I am referring to, of course, a Marketing Funnel. A what? A Marketing Funnel. It is more of an action verb than a thing that you can hold in your hand. Though these days they do come in many different configurations like those in your Kitchen, they serve an altogether different purpose in the world of Marketing online.

A Marketing funnel’s purpose is to bring a large amount of people who are interested in a specific topic to a specific landing page, form, or squeeze page, and sends them through a process of either qualification or elimination. By the time the person has gone through the whole system, they are a buyer of whatever product the Marketer wants them to purchase.

Marketing funnels are mainly used to filter out the tire kickers and looky loos so that the online marketer then ends up with a person, who is known as, in today’s marketing industry. as a highly qualified, highly targeted lead. In other words, that person is someone who is dead serious about obtaining the product or service being offered and will not waste the marketers time or resources. This end result is the marketer’s absolute dream because these are the people that generate the marketer’s income.

All that said, you are probably wondering if you actually need a Marketing Funnel in your online business and the answer is an absolute definite, without any reservation, YES!

Why do you want one? The easiest answer to this question is that it will save you a small fortune in personal time talking to people who may not be at all interested in what you have to offer.

So what is the best type of Marketing Funnel? There are many types of funnels from the simple to the more elaborate. There are also many different price points depending on the type of funnel you need. Why do they cost money? Simply because they involve extensive design, programming, coding etc and those services tend to cost a significant amount of money to develop the system itself. Therefore, unless you want to spend thousands of dollars to try and create your own system, it is best to seek out, and be willing to pay for, a marketing funnel that is suited to your business and best suits your needs.

There are a number of these funnels that use a landing page, sometimes referred to as a squeeze page that entices a person to opt in or insert there email address into a form. That email address is then connected to an auto responder that begins to send out email messages that are meant to convince the person receiving them to purchase the goods or service being offered. Due to the amount of goods and services that people are offered on the internet today, many enter their email addresses without a second thought or enter fake email addresses. Of course this does you, the marketer, absolutely no good at all.

But there is an alternative to this conundrum that savvy online marketers are currently turning to in droves. The hottest most technologically advanced Marketing funnel system today as I write this, is using cell phone technology. It relies on the most widely used communication method today and that is texting. Yes, you did read that correctly, it is based on cell phone technology and texting

If you are going to be serious about marketing your business online and putting potential leads through a marketing funnel to create a list of people to market to and buyers to purchase your product, this cutting edge brand new done for you Marketing funnel is what you want to have.

This innovative Marketing Funnel, takes all the guess work out of what your prospect is doing in your system at any given time. First of all, it codes the prospect to you with a cell phone number which unlike email addresses don’t change and multiply. So each time someone provides you with their cell phone number it brings them right to your site and you can be fairly sure they are a serious prospect.

Even if they only get through the first page and have to leave, unable to complete the process, when they return, even if it is 3 months later, they re-enter their cell phone number and Voila! They land in your system, not anyone else’s. How sweet is that? Then the funnel continues to track them through the entire system, automatically. In the end you have a buyer. That is what we all want, right?

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.